An effective blog can increase your online presence and be a lucrative marketing tool for your business. Many people think successful bloggers spend hours online researching and writing content, but that’s not the case. With a little foresight and planning, you can create a site that is well-read, easy to maintain and serves as an additional revenue stream.
The following steps can mean the difference between a mediocre blog and one that is widely read:
Map out in advance the content you want to feature on your site. For example, on Sunday, you could write three short articles that you want to post on Monday, Wednesday and Friday and schedule them to go live on their respective dates. A regular routine can save time in the long run.
A blog that hasn’t been updated in months means the site owner is too busy or disinterested in his business. Not every update has to be 1,000 words or longer. A blog post could consist of a personal video about a satisfied customer using your product or a favorable review. It could also be a music video, inspirational quote or news article that you found compelling. Regular updates are crucial to attracting new visitors and keeping existing ones engaged.
Articles that are smart, concise and informative can help boost your business and position you as a leader in your industry. As you update your blog, remember to link back to previous articles on the site. Embed social media widgets throughout the site so visitors have the option of “liking” individual posts and sharing articles on Facebook and Twitter. Don’t forget to tweet or post a status update whenever you update your page, and encourage your followers to spread the word. If you’re unsure of how to embed widgets or social media icons, hire a webmaster for website design and to serve as site administrator. To increase your ranking in search engines and provide greater visibility for your blog, the webmaster can structure your site around keyword themes and navigation links for search engine optimization or SEO.
Guest-blogging is a wonderful way to expose your business to a new audience and drive up traffic on your site. If a businessperson you admire has a blog with a sizable readership, you could contribute a post that links back to your site. It’s a good practice to have regular guest contributors to your own blog as well. Not only will you generate a new readership, but you’ll have fresh content to offset your writing duties.
A site counter tracks how many new and unique visitors read your blog daily. A website with a robust readership can command big advertising bucks. If you want to increase revenue with ad placement from other businesses, it’s imperative to keep your numbers up.
Follow the above steps and turn your basic blog into a money-making machine!
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