Is Your Website at Risk for Google’s Over Optimization Penalty?
7 Ways to avoid getting penalized by Google…
The recent announcement about Google’s ‘over optimization penalty’ has many website owners in a panic. When a website is penalized, it gets removed from the Google index and the bots automatically stop crawling your website. As a result, no one can find your site. If your business relies on web traffic, getting your website penalized from Google is like shutting down your business indefinitely.
Here are seven ways to avoid getting penalized by Google:
Make sure your website provides value to your visitors. Upon entering your website, they should be able to find what they’re looking for whether it’s a coupon, free report or a product that fulfills a need.
If your keyword density is more than 2-3%, Google considers this excessive. Avoid cramming keywords into your content including your Meta tags, navigation links and images.
Web content should be well written and relate to the theme of your website. If you’re copying and pasting content from your competitor’s website or providing poorly written content, you will not only turn off your readers, you could get penalized.
If you want to improve your ranking, create backlinks with a unique anchor text that leads to specific pages within your website. Utilizing all your backlinks that have the same anchor text pointing to your main URL could get you into serious trouble. Avoid so-called link farms that promise thousands of backlinks for cheap prices. Stick to reputable companies that offer white hat SEO in Los Angeles.
If you link to poor quality websites just to boost your rankings, you’re doing more harm than good. Only link to quality websites. Linking to poor quality websites could cause you to get banned.
Some website owners list random internally linked keywords at the bottom of their web pages to help increase rankings. If you use this method, you could get penalized from Google.
Avoid using the same text over and over again. Often times, people will post the same content throughout a website. They think by changing the links and keywords around can get them higher rankings. This is a forbidden technique that will surely make you stick out like a sore thumb.
The information above is just a handful of techniques that should be avoided when optimizing a website. If you are looking to increase your rankings, hiring a company that provides quality SEO in Los Angeles will prevent you from getting penalized by Google.
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